![](https://balfourwong.com/wp-content/uploads/2022/10/digital-essex-hero.jpg)
Digital Essex
Branding & communications
Objective
Digital Essex has been set up by Essex County Council as the central body for digital initiatives happening across the county. With a programme of work that covers digital connectivity and inclusion, the team’s aim is to ensure that no individual or business is excluded from digital opportunities due to lack of high-speed and affordable broadband connections, equipment, or skills, as reflected in the strapline:– Championing digital inclusion
– Boosting digital connectivity
– Driving the digital economy
Solution
The logo consists of two elements – a pixelated DE symbol and the wordmark, with three main photographic themes with our identity based on: Motion – Connection – Location.What we delivered
– Logo refresh
– Visual brand language
– Accessible brand guidelines
– Printed and digital reports
– Social media assets
– PowerPoint templates
– Pull-up banners
– A6 Postcards
– Infographics
– Accessible PDFs
Business cards
![](https://balfourwong.com/wp-content/uploads/2022/10/DE-Business_Card-02.jpg)
![](https://balfourwong.com/wp-content/uploads/2022/10/DE-Business_Card-03.jpg)
Newsletter banners
![](https://balfourwong.com/wp-content/uploads/2022/10/DE_Newsletter-Banner_1000x500px_AW-1.jpg)
![](https://balfourwong.com/wp-content/uploads/2022/10/DE_Newsletter-Banner_1000x500px_AW-2.jpg)
Lanyard
![](https://balfourwong.com/wp-content/uploads/2022/10/DE_Lanyard.jpg)
Brand guidelines
![](https://balfourwong.com/wp-content/uploads/2022/10/Digital-Essex_Brand-Style-Guide-01.png)
![](https://balfourwong.com/wp-content/uploads/2022/10/Digital-Essex_Brand-Style-Guide-02.png)
![](https://balfourwong.com/wp-content/uploads/2022/10/Digital-Essex_Brand-Style-Guide-03.png)
Photographic Theme – Motion
![](https://balfourwong.com/wp-content/uploads/2022/10/DE-motion-hero.jpg)
Photographic Theme – Connection
![](https://balfourwong.com/wp-content/uploads/2022/10/DE-connection-hero.jpg)
Photographic Theme – Location
![](https://balfourwong.com/wp-content/uploads/2022/10/DE_EssexMap_05.png)
Digital Essex Map – Animation
Social media assets
![](https://balfourwong.com/wp-content/uploads/2022/10/DE_IG_03.png)
![](https://balfourwong.com/wp-content/uploads/2022/10/DE_IG_02.png)
![](https://balfourwong.com/wp-content/uploads/2022/10/DE_IG_01.png)
Banners
![](https://balfourwong.com/wp-content/uploads/2022/10/DE-pop-up-banner.jpg)