Digital Essex

Branding & communications

Objective
Digital Essex has been set up by Essex County Council as the central body for digital initiatives happening across the county. With a programme of work that covers digital connectivity and inclusion, the team’s aim is to ensure that no individual or business is excluded from digital opportunities due to lack of high-speed and affordable broadband connections, equipment, or skills, as reflected in the strapline:

– Championing digital inclusion
– Boosting digital connectivity
– Driving the digital economy

Solution
The logo consists of two elements – a pixelated DE symbol and the wordmark, with three main photographic themes with our identity based on: Motion – Connection – Location.
What we delivered

– Logo refresh
– Visual brand language
– Accessible brand guidelines
– Printed and digital reports
– Social media assets
– PowerPoint templates
– Pull-up banners – A6 Postcards
– Infographics
– Accessible PDFs

Client

Essex County Council

Business cards

Newsletter banners

Lanyard

Brand guidelines

Photographic Theme – Motion

Photographic Theme – Connection

Photographic Theme – Location

Digital Essex Map – Animation

Social media assets

Banners

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