Why? It’s unique and customized
How often have you landed on a website and instantly recognized the images staring back at you? The posed handshakes? The fake business meetings? We’ve all seen them. Is that really how you want to represent your brand?
One real benefit of illustration is that it’s customized and crafted just for your brand. It allows you to combine your message, your service, and your people with a fresh, one-of-a-kind image that renders your brand unmistakable. If your branding is designed to use the same images everyone else is using, then you’re doing your branding wrong.
Where stock photos leave consumers bored and disconnected, well-crafted illustrations grab peoples attention every time. At Balfour Wong, we’re even fond of going one step further and making illustration interactive. We’ve found the combination of illustrated imagery and motion encourages customers to stay on a website and look deeper into what you might have to offer. And, of course, blow their socks off with that interactive infographic, map or character and they may even send the link to their friends.
Illustration can break down barriers. The first being reality. You can distort perspective or do away with it altogether. You can make the sky yellow. Combine photography with line drawing. Your brand can be its own place. Its own planet. Its own reality.
When you combine this with your logo, typography and most importantly, your message your brand will stand out like it never could with stock photography.
More focused messaging
They say a picture is worth a thousand words and that’s certainly true when it comes to good illustration. The right image can help brands simplify and fine tune their messaging. From charts, diagrams, maps and more, a good illustration can clarify your message and make it clean and more engaging for someone to understand.
It’s more fun
Have you taken a look at some of the illustration work out there? It’s giving brands a license to represent themselves, their services, and their message in more fun, attention-grabbing ways.
Get in touch with our Chelmsford studio today to find out more.
What we do
We’re passionate about everything we say and do. But our designs aren’t for us, our clients, or any judges of an award show — they’re for the audience.
A logo is not a brand. Creating fresh, bold brand identities is one of our many skills. Designing brilliant digital experiences is another. For us the real difference is when the two things come together.
An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to both achieve results and to increase brand awareness, sales and communication within a specific market.
When you need to decide between illustration and photography in your design work, sometimes the choice isn’t always clear. Both have their pros and cons creatively; vary in the costs, time and resources required; and can also communicate your message in very different ways, whether abstract and conceptual, or realistic and literal.
We design and build great-looking websites that work on every device – we know that mobile-friendly is a must. Using the latest responsive design techniques – fast, functional and eye-catching websites is what we do.
We deliver custom CMS solutions built with WordPress based on your specific needs and business goals to give you more control over your website.
With an interactive PDF you can combine a beautifully designed printable document with animation, video, hyperlinks and navigation, roll-over effects, forms for data collection, and more.
70% of consumers delete emails immediately that don’t render well On a mobile device. Opt-in to our email marketing agency services – it’s powerful marketing through clever creativity.Read more…