A new brand identity was needed to reflect Scope’s role as a social change organisation with a huge vision – to create a world where disabled people have the same opportunities as everyone else.

The new logo uses ‘real icons’ submitted through an online portal by disabled people, their friends and families. Each icon is accompanied by a story of the person’s dream, hope or aspiration for the future. These will be seen throughout the charity’s 200+ stores and on it’s communication to supporters, campaigners and service-users.

By building on it’s integrity and beliefs, this user-generated identity will grow with the organisation to become a truly living, breathing, ever-changing, limitless brand; providing a platform for disabled people.