![](https://balfourwong.com/wp-content/uploads/2019/03/Scope.Stationery_vdq34v.jpg)
Scope
Brand identity
The new logo uses ‘real icons’ submitted through an online portal by disabled people, their friends and families. Each icon is accompanied by a story of the person’s dream, hope or aspiration for the future. These will be seen throughout the charity’s 200+ stores and on it’s communication to supporters, campaigners and service-users.
By building on it’s integrity and beliefs, this user-generated identity will grow with the organisation to become a truly living, breathing, ever-changing, limitless brand; providing a platform for disabled people.
What we delivered
– Brand design
– Creative artwork
– Image retouching
– Brand Stationery
– Brand Guidelines
Posters
![](https://balfourwong.com/wp-content/uploads/2019/03/Scope.Poster11_xkh2lu.jpg)
![](https://balfourwong.com/wp-content/uploads/2019/03/Scope.Poster21_zs6gon.jpg)
![](https://balfourwong.com/wp-content/uploads/2019/03/Scope.Poster32_xhibwx.jpg)
Merchandise
![](https://balfourwong.com/wp-content/uploads/2020/01/scope-merchandise-01.jpg)
![](https://balfourwong.com/wp-content/uploads/2020/01/Scope_mugs.jpg)
Booklets
![](https://balfourwong.com/wp-content/uploads/2019/03/scope_06_mfxfgt.jpg)
![](https://balfourwong.com/wp-content/uploads/2019/03/Scope.7_xufodg.jpg)
![](https://balfourwong.com/wp-content/uploads/2019/03/Scope.8_r70duz.jpg)
![](https://balfourwong.com/wp-content/uploads/2019/03/Scope.9_nqzppq.jpg)
Web Banners
![](https://balfourwong.com/wp-content/uploads/2017/06/scope-banners-01.jpg)
Store Front
![](https://balfourwong.com/wp-content/uploads/2020/01/Scope_shop.jpg)