Climate Focus
Literature branding
Project
Design and development of literature branding guidelines, templates and assets.
A new, fresh chart style for Climate Focus publications to ensure readability and effective visual encoding of data, whilst still adhering to brand guidelines.
We conducted colour blindness and user testing to ensure it was usable to as many readers as possible.
What we delivered
– Print production
– Image retouching
– Brand asset creation
– Literature templates
Client
Climate Focus
Master brand
Long reports
Cover options
Short reports
Briefing notes
Infographic style