Love Local: supporting Essex businesses

Essex County Council

Love Local

Campaign Identity


A campaign identity and visual brand language encouraging residents and visitors to rediscover the magic of the local high street. By staying local to support the community and economy, residents can champion local products, places and people of Essex.

A ‘stamp’ effect conveys a wholesome grass roots feel to ident with each business sector being highlighted in turn.

Photography focusses on local people – the local business owners and their staff, the customers enjoying the local delicacies and produce and exploring the county’s coastlines, parks, attractions and places of historical interest.

What we did:

– Branding
– Design development
– Digital assets
– Print


Essex County Council

Love Local Identity
Social Media Assets