Let’s Stop the Spread

Brand and campaign identity

Let’s Stop the Spread (LSTS) was the campaign used by Essex County Council to share all its Covid-19 communications. The campaign used simple, icon-based illustrations to convey key actions, aiming to reach a broad audience. The messaging was positive, inclusive, and designed to be clear and easy to understand.

Static infographics were posted on social media to encourage behavior changes and remind people of good hygiene practices. Animated MP4s were used for more complex messages, showing preferred actions in a visual format. These efforts were complemented by printed materials, including newspaper ads and informational leaflets sent to every household in Essex.

By using these three methods—social media, animations, and print—we effectively communicated different levels of information across various platforms, ensuring the message reached all audiences.

As the campaign progressed, the style evolved, incorporating more detailed imagery to depict typical scenarios and better convey the information.