Digital Essex
Branding & communications
Objective
Digital Essex has been set up by Essex County Council as the central body for digital initiatives happening across the county. With a programme of work that covers digital connectivity and inclusion, the team’s aim is to ensure that no individual or business is excluded from digital opportunities due to lack of high-speed and affordable broadband connections, equipment, or skills, as reflected in the strapline:– Championing digital inclusion
– Boosting digital connectivity
– Driving the digital economy
Solution
The logo consists of two elements – a pixelated DE symbol and the wordmark, with three main photographic themes with our identity based on: Motion – Connection – Location.What we delivered
– Logo refresh
– Visual brand language
– Accessible brand guidelines
– Printed and digital reports
– Social media assets
– PowerPoint templates
– Pull-up banners
– A6 Postcards
– Infographics
– Accessible PDFs
Business cards
Newsletter banners
Lanyard
Brand guidelines
Photographic Theme – Motion
Photographic Theme – Connection
Photographic Theme – Location
Digital Essex Map – Animation
Social media assets
Banners
