It’s unique and customized

How often have you landed on a website and instantly recognized the images staring back at you? The posed handshakes? The fake business meetings? We’ve all seen them. Is that really how you want to represent your brand?

One real benefit of illustration is that it’s customized and personalized just for your brand. It allows you to combine your message, your service, and your people with a fresh, one-of-a-kind image that renders your brand unmistakable. If your branding is designed to use the same images everyone else is using, then you’re doing your branding wrong.

It’s more fun

Have you taken a look at some of the illustration work out there? It’s giving brands a license to represent themselves, their services, and their message in more fun, attention-grabbing ways.

It engages

Whereas stock photos leave consumers bored to tears and disconnected, well-craft illustration grabs attention every time. At Balfour Wong, we’re even fond of going one step further and making illustration interactive. We’ve found the combination of illustrated imagery and motion encourages customers to stay on a website and look deeper into what you might have to offer. And, of course, blow their socks off with that interactive infographic, map or character and they may even send the link to their friends.

It’s inviting

Illustration can break down a lot of barriers. The first being reality. You can distort perspective or do away with it altogether. You can make the sky yellow. Combine photography with line drawing. Your brand can be its own place. Its own planet. Its own reality.

When you combine this with your logo, typography and most importantly, your message your brand will stand apart like it never could with stock photography.

More focused messaging

They say a picture is worth a thousand words and that’s certainly true when it comes to good illustration. The right image can help brands simplify and fine tune their messaging. From charts, diagrams, maps and more, a good illustration can clarify your message and make it clean and more engaging for someone to understand.

What we do


We’re passionate about everything we create. But our designs aren’t for us, our clients, or the judges of an award show — they’re for the audience.

Brand development & logo design

Creating fresh, bold brand identities is one skill of ours. And designing brilliant digital experiences is another. But for us, the sweet spot, the real point of difference, is when the two things come together.
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Brochures, stationery & business cards

We design beautiful brochures, stationery and business cards.
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Digital design

We design engaging websites and mobile apps from the ground up.
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Need some original illustration with a genuine creative edge? We can provide illustrations for any medium, whether it’s in print or digital.
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We design and build great-looking websites that work on every device - we know that mobile-friendly is a must. Using the latest responsive design techniques - fast, functional and eye-catching websites is what we do.

Content management systems

We deliver custom CMS solutions built with WordPress based on your specific needs and business goals to give you more control over your website.
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E-Commerce / M-Commerce websites

Selling your products online allows shoppers to engage with them whenever they want, day or night. Our ecommerce implementations allow your storefront to operate 24 hours a day, 7 days a week, and maximise your exposure and your clients’ satisfaction.
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Email marketing

70% of consumers delete emails immediately that don’t render well On a mobile device. Opt-in to our email marketing agency services – it’s powerful marketing through clever creativity.

Emails reach consumers and spread your story with compelling content and flair, so deliver your message in style with our expertly crafted email solutions.
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Responsive Website Design

Responsive web design generates higher conversions across desktop, tablet and mobile devices.
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